Are You Making These Common Social Media Mistakes?http://gdmxerox.ca/en/wp-content/uploads/2017/05/socialmedia4.jpg 700 250 admin admin http://1.gravatar.com/avatar/a694ec74924b8e48c700b83f25406915?s=96&d=mm&r=g
Social media engagement done correctly is a great marketing tool. Social media is about informing, educating or entertaining your readers. Far too many businesses spend too much time selling and not enough time engaging with readers on their social media accounts.
Here are some common mistakes you may be making online, along with effective ways to adjust your approach!
- Spreading Yourself Too Thin – Building a presence on social media takes time, focus and effort. You should be consistent in your messaging and engage with people by sharing important information that can help you stand out from your competitors. It’s hard enough doing this on a single platform let alone two, or five, or ten! Understand your market and direct your engagement to the one or two social channels that are relevant to your target demographic.
- Selling Not Telling – The hard sell is so over! Social media users are savvy consumers who can see a hard sell coming. The key to social relevance is informing, entertaining or educating your readers. Address your reader’s pain points in an informative way and offer solutions. You’ll build trust, gain thought leadership, and increase your brand awareness. Build relationships, don’t sell!
- Posting Too Little – Social media success relies on consistency of message and regular engagement, If you are only posting sporadically you will get lost in the sea of users. Develop a regular publishing schedule to show dependability and consistency in your messaging.
- Ignoring Negative Comments – Negative communication happens. Ignoring or deleting negative comments is a big mistake. Always respond with empathy, listen to what your reader has to say with an open mind, and converse in an honest way. Social media is about building relationships. Always respond!
- Make Sure to Measure – The only way you can know if your message is effective is to look at the numbers. Follow relevant metrics! Many on social media have no idea how it’s working (or not working) for them. Metrics can tell you. Track page hits, social shares, brand mentions, engagement through comments, page views and clickthroughs.
Using best practices can help you to establish thought leadership, build relationships and increase sales. Be honest, offer solutions and address your readers’ needs. When done correctly, social media can help you grow your business.
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